When you register for the training, you'll get that, plus all the details about Inclusive Brand Academy right away.
Many brands struggle when it comes to engaging people from underrepresented and underserved communities.
They focus their energy making their visual imagery more representative, leaning on diverse team members for insight, or even commenting on issues happening in the world that seem relevant.
But these tactics aren't where you should be focusing your efforts, especially when you're first getting started. In fact, doing some of these things can have the opposite impact than you desire. No bueno.
There's no one right way to build an inclusive brand. But there are certain principles you need to follow to do it in a manner that attracts people to you, rather than pushing them away from you.
I've applied this framework to my work with Fortune 500 companies, non-profits, solopreneurs, marketing agencies, and other brands of various sizes.
I'll show you how you can too, so you can skip all the Googling, reading articles, or going through a bunch of trial and error trying to figure out how to authentically make more people feel like they belong with you.
There are tons of examples of inclusion in practice.
I'm not just going to walk you through the theory and strategy behind how to build an inclusive brand.
I'll show you what doing so looks like with real-world challenges and examples.
You'll walk away with a clearer picture what works, what doesn't, what you should and shouldn't do, and most importantly, you'll understand the why behind them all.
Getting people to genuinely feel like they belong with you takes more than just following a formula and checking some boxes.
Doing it sustainably will require acquiring new skills, ways of thinking, communicating, and operating.
I'll layout what skills you'll need to get started and grow into over time to make meaningful progress.
I've got a lot of differences, that have often made me a frustrated consumer throughout my adult life. Some of those same differences also negatively impacted me when I worked in corporate. The good news is these personal experiences, along with positive experiences from brands who did focus on my unique needs, help frame my point of view about how (and how not) to make people feel like they belong.
Now, I'm an Inclusive Brand Coach, Strategist, and consultant. I've educated hundreds of thousands of people on how to build an inclusive brand through my columns in Inc. and Forbes, keynoting conferences, training teams, working with clients, and through my content.
I'd love to share what I've learned over the past 20 years with you.
©2023 Sonia Thompson. All rights reserved.