Highlight Where You Should Focus Your Efforts

Many brands struggle when it comes to engaging people from underrepresented and underserved communities.

They focus their energy making their visual imagery more representative, leaning on diverse team members for insight, or even commenting on issues happening in the world that seem relevant.

But these tactics aren't where you should be focusing your efforts, especially when you're first getting started. In fact, doing some of these things can have the opposite impact than you desire. No bueno.

Give You My Proven 5C Framework

There's no one right way to build an inclusive brand. But there are certain principles you need to follow to do it in a manner that attracts people to you, rather than pushing them away from you.

I've applied this framework to my work with Fortune 500 companies, non-profits, solopreneurs, marketing agencies, and other brands of various sizes.

I'll show you how you can too, so you can skip all the Googling, reading articles, or going through a bunch of trial and error trying to figure out how to authentically make more people feel like they belong with you.

Showcase Examples of What Does and Doesn't Work

There are tons of examples of inclusion in practice.

I'm not just going to walk you through the theory and strategy behind how to build an inclusive brand.

I'll show you what doing so looks like with real-world challenges and examples.

You'll walk away with a clearer picture what works, what doesn't, what you should and shouldn't do, and most importantly, you'll understand the why behind them all.

Walk You Through the Skills Needed to Be Successful

Getting people to genuinely feel like they belong with you takes more than just following a formula and checking some boxes.

Doing it sustainably will require acquiring new skills, ways of thinking, communicating, and operating.

I'll layout what skills you'll need to get started and grow into over time to make meaningful progress.