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Make More People Feel Like They Belong


Highlight Where Most Brands Fall Short in Engaging Diverse Customers and Talent

The right intentions aren't enough to make the impact you desire with building an inclusive brand.

There's a lot of nuance associated with engaging diverse customers and talent in a way that draws them closer to you.

Teach You a Proven Framework for Building an Inclusive Brand

You don't have to spend a ton of time Googling, reading articles, or going through a bunch of trial and error figuring out how to authentically make diverse customers and talent feel like they belong with you. Follow my proven framework to focus your efforts and accelerate your progress.

Showcase Practical Examples of the Framework In Practice

In the training, the framework comes to life by showcasing how it works with common real-world challenges. You'll walk away with a clearer picture of how you can follow a proven approach to tackle challenges you're experiencing attracting and retaining diverse customers and talent.

Introduce the Intangible Skill Needed to Infuse Inclusion Into Your Brand

A framework is great and all, but you have to know and understand how to pull through the implementation of the various components of it in your organization for it to be effective for you.

A Little About Me, Sonia Thompson

I've got a lot of differences, that have often made me a frustrated consumer throughout my adult life. Some of those same differences also negatively impacted me when I worked in corporate. The good news is these personal experiences, along with positive experiences from brands who did focus on my unique needs, help frame my point of view about how (and how not) to make people feel like they belong.

Now, I'm an Inclusive Brand Coach, Strategist, and Consultant. I've educated hundreds of thousands of people on how to build an inclusive brand through my columns in Inc. and Forbes, keynoting conferences, training teams, working with clients, and through my content.

I'd love to share what I've learned over the past 20 years with you.

This training is for you if...

  • You want to know the components needed to build an inclusive brand
  • You want to know how to infuse the principles of diversity, equity, inclusion, and belonging into your business, marketing, and people strategies
  • You want to know how the way your brand and team operates needs to change to attract and retain diverse customers and talent
  • You want to learn how not to make a mistake that gets you cancelled
  • You want to know how to equip your team to deliver experiences that make diverse customers and talent feel like they belong  


How to Build an Inclusive Brand That Attracts and Retains Diverse Customers and Talent